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#POSITIVEFASHION



Activist and model, Adwoa Aboah attended the LFW Press Conference to deliver a heartfelt speech on the BFC's initiative 'Positive Fashion'.

At the opening of London Fashion Week, Adwoa Aboah gave a heartfelt speech as an ambassador for the British Fashion Council’s initiative ‘Positive Fashion’, which aims to improve working conditions within the industry.

Adwoa started her speech by praising local talent before focussing on the current abuse of models by powerful players in the industry. She discussed the relationship which has now developed between the British Fashion Council (BFC) and the British Fashion Model Agency Association (BFMAA), who recently launched the ‘Model’s First’ initiative to set best practice for the industry by supporting and protecting models, talent and employees.

Adwoa commended Kering and LVMH for their Model Charter as well as Condé Nast for their Code of Conduct which recently rolled out in to all Condé Nast publications.

Adwoa ended on a powerful note by stating, “I want to challenge each and every one of you today to think about what your role is within this industry and what you are going to do to ensure that you use your own voices to help change the system that has allowed such rampant abuse of power and fear to take advantage of so many that have not had a voice. I plan to continue to use mine and I challenge you today to do the same with yours.”

The Positive Fashion initiative encourages Sustainability, Model Health & Diversity and Local Manufacturing & Craftsmanship.

#Fashion #Trends #Model #FashionWeek #Features

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